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Marketing

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

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Advertising 2.0: Social Media Marketing in a Web 2.0 World

by Tracy L. Tuten

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

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Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz

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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

by Jay Conrad Levinson, Jeannie Levinson

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