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Groundswell: Winning in a World Transformed by Social Technologies

by Charlene Li, Josh Bernoff

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Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

by Shel Holtz

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Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities

by David Silver

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

by Joseph Jaffe

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

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Designing for the Social Web (Voices That Matter)

by Joshua Porter

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The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations

by Robert L. Cross, Andrew Parker, Rob Cross

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Wikinomics: How Mass Collaboration Changes Everything

by Don Tapscott, Anthony D. Williams

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Here Comes Everybody: The Power of Organizing Without Organizations

by Clay Shirky

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The Truth About Profiting from Social Networking (Truth About)

by Patrice-Anne Rutledge

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